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I track deals for a living, and these Amazon devices are worth buying now instead of waiting for Black Friday

Amazon Fire TV, Echo Show, Ring Doorbell and Fire TV Stick on a purple background
(Image credit: Future)

Amazon’s Prime Big Deal Days event is just behind us, and the behemoth that is Black Friday is steadily approaching on the horizon, so we’re in a strange middle ground when it comes to sales events. But that hasn’t stopped Amazon from discounting several of its most popular and best-selling devices. The question is: should you buy now or wait until this year’s Black Friday deals get underway?

See all of today’s best deals at Amazon

And now for the bad news

The all-new Amazon Fire TV Stick

(Image credit: Amazon)

Where I’m less enthusiastic is with the lineup of Fire TV Stick deals that are currently available. All of these models have been cheaper before today – and I fully expect them to return to those lower prices when we hit the full Black Friday sales season. Sure, the difference may only be a few dollars in some cases, but there’s no point in paying more if you’re not in a rush to buy today.

For example, the Fire TV Stick 4K is down to $29.99 (was $49.99) right now, but it was $24.99 during Prime Day, and went as low as $21.99 during last year’s Black Friday. There are similar price differences of between $2 – $7 on the standard Fire TV Stick HD and Fire TV Stick 4K Max when compared to previous record lows as well.

Similarly, I can’t really recommend all of the offers on the Fire TVs and the Echo Show in the latest batch of discounts. The Amazon Fire TV 50-inch 4-Series 4K TV for $259.99 (was $399.99) is a good price, though, as it matches the deal that was available on Prime Day. On the other hand, the rest of the TVs and the smart display have all been up to $40 cheaper based on my price tracking, so best to wait for Black Friday with those.

So, these pre-Black Friday offers are a bit of a mixed bag. Yes, you can find a good offer or two that haven’t been beaten earlier in the year – and very likely won’t go any cheaper over the next couple of months – but the majority definitely aren’t worth snapping up immediately if you want to come away with the biggest saving. I’ve gone through all the deals in detail below, should you want more info.

Latest devices deals at Amazon

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James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.

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