Noticed the new Amazon Fire TV Stick 4K Plus on Amazon? Don

• Amazon Fire TV Stick 4K has been renamed Fire TV Stick 4K Plus
• The change comes after release of the Fire TV Stick 4K Select
• Original 4K listing is still live, and name change yet to happen in the UK

Amazon has renamed the Amazon Fire TV Stick 4K to the Amazon Fire TV Stick 4K Plus following the release of the 4K Select earlier this year.

If you’ve been shopping for a new Amazon Fire TV Stick, some of the best streaming devices on the market, you may have noticed a new listing, the Amazon Fire TV Stick 4K Plus, on Amazon’s website. This is the same as the base Amazon Fire TV Stick 4K model as before, just with a new title.

As reported by Notebookcheck, the name change comes after Amazon’s Fire TV Stick 4K Select, a cheaper 4K Fire Stick, was released earlier this year. This led to some confusion among shoppers as to which model they should buy.

One interesting thing we’ve noticed is that, even with the name change, both the original Fire TV Stick 4K listing and the new 4K Plus listing are live. Also, the 4K Plus listing doesn’t exist in the UK.

The Fire TV Stick 4K Plus sits in between the entry-level 4K Select and the flagship Fire TV Stick 4K Max. It costs $49.99 / £59.99 / AU$99, whereas the 4K Select costs $39.99 / £49.99 / AU$89 and the 4K Max costs $59.99 / £69.99 / AU$119.

Amazon Fire TV Stick 4K lineup: which stick does what?

There are now three 4K Fire TV Sticks in the Fire TV device lineup, so it can be a bit confusing as to how they differ.

The major differences between the devices are that the Plus and Max are the only models to support both the Dolby Vision and HDR10+ high-dynamic range formats, along with Dolby Atmos audio. The Max is also the only Fire TV stick to feature the Alexa Voice Remote Enhanced.

Wi-Fi speed is also different across devices. The Max supports Wi-Fi 6E, the Plus Wi-Fi 6 and the Select Wi-Fi 5.

Lastly, the Max is the only stick to support the Fire TV Ambient Experience, which displays pictures and videos when the TV is in standby mode.

Below is a table with a full list of differences between the three devices:

For my money, the best model is the Fire TV Stick 4K Max thanks to its faster speed, higher storage and memory, and the inclusion of the Ambient Experience. Fire TV devices are frequently on sale during Prime Day and Black Friday, so that’s the best time of year to pick one up, but I’ve listed today’s best deals on the 4K Plus and 4K Max below if you’re shopping for a device.

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 James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel.