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Amazon October Prime Day sale 2025

The day has arrived. Amazon’s October Prime Day sale, officially (and unfortunately) known as Big Deal Days, is now live. The retailer has hundreds of Prime Day deals available, on everything from OLED TVs to robot vacuums, AirPods, smart home gadgets, and more.

• Shop Amazon’s full Prime Day sale

As TechRadar’s deals editor with eight years of experience covering Prime Day, I’ve gone through today’s offers and hand-picked the 99 best deals that are worth buying. I’ve selected best-selling products that are on sale for record-low prices from brands such as Apple, Samsung, Dyson, and Amazon’s own smart home devices.

I’ll also be live-blogging my favorite offers throughout the day, highlighting products that my team and I use and love here at TechRadar. Some stand-out offers from today include a whopping $1,300 discount on LG’s 65-inch C5 OLED TV, Amazon smart home devices starting at just $17.99, and the Apple AirPods 4 on sale for $89.99.

You can shop more of today’s best Prime Day deals below, and keep in mind that most of today’s offers require an Amazon Prime membership. If you aren’t already a member, you can sign up for a free 30-day trial, allowing you to shop today’s sale.

Deals selected by

I’m TechRadar’s lead for US deals and TV discounts, and I’ve been in this role for the past nine years. I have significantly more experience than that, though, having worked in e-commerce for 11 years. No one has combed through more deals than I, I promise you.