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Forget the Insta360 X5 – DJI just slashed the Osmo 360 price and I think it’s a steal

DJI Osmo 360 camera on a bright green background with TechRadar Prime Day text overlay
(Image credit: DJI)

DJI launched its first small 360 camera just two months ago, but it’s already slashed its price for Prime Day – right now the DJI Osmo 360 costs $412.99 at Amazon US (was $549.99) or just £313 at Amazon UK (was £409.99). Not bad at all for an 8K camera with built-in memory that’s also directly compatible with DJI’s superb wireless mics.

Check out Amazon’s full sale

Considering how closely the DJI Osmo 360 pushes the Insta360 X5 for the best 360 camera crown, it’s a steal at this new-low price – for reference, the X5 standard bundle is currently $499.99 / £469.99 (that’s $50 / £50 off, but still a good bit pricer).

I specialise in camera deals, and the Osmo 360 is up there with the best for this year’s Prime Day which runs over today and tomorrow. For the best of the rest Prime Day deals, be sure to check out TechRadar’s Amazon Prime Day live coverage.

Today’s best DJI Osmo 360 Prime Day deal US

Today’s best DJI Osmo 360 Prime Day deal UK

In our DJI Osmo 360 review, we awarded the 360 camera 4.5 stars and praised its impressive all-round performance, user-friendly design and solid companion apps.

When we first saw its headline features, we had really high hopes for the Osmo 360, and it pretty much delivers in all areas for creating high-quality 360-degree content. However, despite the promise of its larger, square-shaped sensor, the Osmo 360 doesn’t outright beat the X5 – our current favorite 360 camera – on image quality.

The X5’s replaceable lens design could save you money in the long run in the event of damage, too; after all, replacing lenses is much cheaper than replacing a whole camera!

That said, for a first effort, the Osmo 360 is extremely compelling, particularly for content creators who already own a DJI Mic 2 or Mic Mini given the direct compatibility between devices. And right now, at a significant lower price than the Insta360 X5, it’s the best-value 360 camera available.

I’ve included more of the best 360 camera deals available over Prime Day below.

DJI Osmo 360 and Insta360 X5 cameras

We tested the DJI Osmo 360 (left) alongside the Insta360 X5, and it’s a close fight, but this Prime Day deal possibly swings it in favor of DJI (Image credit: Future | Sam Kieldsen)

More Prime Day 360 camera deals US

More Prime Day 360 camera deals UK

More of today’s best Prime Day deals US

More of today’s best Prime Day deals UK

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Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other. 

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