Amazon Prime Big Deal Days 2025
Jump to:
1. Today’s best deals
2. Deals under £50
3. Kindles
4. Amazon Devices
5. TVs
6. Tablets
7. Live coverage
There are only a matter of hours to go until this year’s Amazon Prime Big Deal Days sale gets underway. The name is a bit of a mouthful, but it’s effectively the retailer’s second Prime Day sale of the year, with 48 hours of deals exclusively available to Prime members across October 7-8. But there are dozens of offers already live, many of which are available to all, so I’m rounding up all the best ones actually worth buying today.
• Browse all of today’s Amazon Prime Day deals
It won’t surprise anyone familiar with Prime Day that some of the best deals are available on Amazon’s own-brand tech. I’ve spotted Fire TV Sticks, Ring doorbells, and Blink cameras from as little as £14.49, many of which are cheaper than the first Prime Day back in July.
There are also super-cheap TVs from £109 if you’re looking for a new Hisense, TCL or Fire TV display, some of the lowest prices yet on ereaders with the newest Kindle Colorsoft for £169.99 (was £239.99), and huge savings of up to 45% off appliances from Ninja, Shark and Tefal.
With the full sale set to get underway tomorrow, you can be sure that lots of new Prime Day deals will drop from midnight.
I’ll be using my decade of experience covering Prime Day and other major sales events to ensure you see all of the best deals and the top recommendations from the expert TechRadar team.
Amazon Prime Big Deal Days – quick links
- Amazon Devices: from £19.99
- Appliances: up to 45% off Shark, Ninja & Tefal
- Blink: cameras from £14.49
- Fire TV Stick: from £19.99
- Gaming: up to 30% off PS5 & Switch games
- Health & Beauty: up to 67% off Philips & Oral-B
- Kindles: up to £70 off
- Laptops: from £149.99
- PC Gaming: up to 38% off Nvidia & AMD
- Ring: up to 60% off cameras & doorbells
- Tablets: Fire Tabs from £49.99
- TVs: from £109
Deals picked by
As TechRadar’s senior deals editor, I’ve covered major sales events such as Black Friday and Amazon Prime Day for almost a decade so I’ve learnt what to expect and how to make the most of each one. I’m here to help you save money, bring you the best products for the lowest prices that we’ve tested and love here at TechRadar, and uncover those hidden bargains you don’t want to miss.
