TikTok users in the US are migrating to a Chinese app called RedNote with the threat of a ban just days away.
The move by users who call themselves “TikTok refugees” has made RedNote the most downloaded app on Apple’s US App Store on Monday.
RedNote is a TikTok competitor popular with young people in China, Taiwan and other Mandarin-speaking populations.
It has about 300 million monthly users and looks like a combination of TikTok and Instagram. It allows users, mostly young urban women, to exchange lifestyle tips from dating to fashion.
Meanwhile, RedNote has welcomed its new users with open arms. There are 63,000 posts on the topic “TikTok refugee”, where new users are taught how to navigate the app and how to use basic Chinese phrases.
“To our Chinese hosts, thanks for having us – sorry in advance for the chaos,” a new US user wrote.
But like TikTok, there have also been reports of censorship on RedNote when it comes to criticism of the Chinese government.
In Taiwan, public officials are restricted from using RedNote due to alleged security risks of Chinese software.
As more US users joined RedNote, some Chinese users have also jokingly referred to themselves as “Chinese spies”, a reference to US officials’ concerns that TikTok could be used by China as a tool for spying and political manipulation.
RedNote’s Chinese name, Xiaohongshu, translates to Little Red Book, but the app says it is not a reference to Chinese communist leader Mao Zedong’s book of quotations with the same name.
But security concerns have not deterred users from flocking to RedNote.
Sarah Fotheringham, a 37-year-old school canteen worker in Utah, says the move to RedNote is a way to “snub” the government.
“I’m just a simple person living a simple life,” Ms Fotheringham told the BBC in a RedNote message.
“I don’t have anything that China doesn’t, and if they want my data that bad they can have it.”
Marcus Robinson, a fashion designer in Virginia, said he created his RedNote account over the weekend to share his clothing brand and “be ahead of the curve”.
Mr Robinson told the BBC he was was only “slightly hesitant” about accepting the terms and conditions of using the app, which were written in Mandarin.
“I wasn’t able to actually read them so that was a little concerning to me,” he said, “but I took my chance.”
While a ban will not make TikTok disappear immediately, it will require app stores to stop offering it – which could kill it over time.
But even if TikTok dodges a ban, it may prove helpless against users moving to alternative platforms.
Some social media users tell the BBC that they find themselves scrolling on RedNote more than TikTok.
“Even if TikTok does stay I will continue to use my platform I’ve created on RedNote,” Tennessee tech worker Sydney Crawley told the BBC.
Ms Crawley said she got over 6,000 followers within 24 hours of creating her RedNote account.
“I will continue to try to build a following there and see what new connections, friendships, or opportunities it brings me.”
Ms Fotheringham, the canteen worker, said RedNote “opened my world up to China and its people”.
“I am now able to see things I never would have seen,” she said. “Regular Chinese people, finding out about their culture, life, school, everything, it has been so much fun.”
The community so far has been “super welcoming”, said Mr Robinson, the designer.
“I love RedNote so far … I just need to learn how to speak Mandarin!”
