An investigation has been launched into whether TikTok is doing enough to keep children off its platform.
The probe by media regulator Ofcom comes a month after the UK government announced that under-16’s would be banned entirely from a range of platforms.
Ofcom will examine how the video-sharing app assesses if a user is a child and whether it has adequate systems to prevent children from viewing harmful content.
“We’re confident that we meet our Online Safety Act obligations and will work with Ofcom to demonstrate it,” a TikTok spokesperson said.
It follows a review by regulator in May which criticised the platform for not being “safe enough” for children and called for stronger action on children’s online safety.
Kate Davies, Ofcom’s group director for strategy and research told BBC’s Today programme: “This is where TikTok comes in. We found that some method of age checks being used by social media are not working well enough”.
At the heart of the regulator’s probe into the platform is its use of technology known as “age inference”.
This essentially relies on estimating how old a user is based on how they use the platform, such as the videos they watch or others they interact with.
Davies said Ofcom had “serious doubts” over whether such tools are good enough at checking the age of users.
The regulator requires social media platforms, among others, to use “highly effective” methods to check users are old enough to use them and prevent children from seeing harmful material.
“We have very serious questions about whether age inference can be highly effective,” she said.
But a TikTok spokesperson said: “We strictly enforce age-appropriate experiences through expert-informed platform rules and advanced age inference technologies, in line with major industry peers.”
They said the company had invested “billions” in online safety since launching in the UK eight years ago.
Andy Burrows, chief executive of the Molly Rose Foundation (MRF), welcomed Ofcom’s investigation.
He criticised TikTok for what he called “egregious failures” to prevent children from “being exposed to a tsunami of harmful content”.
The charity, set up by the family of Molly Russell – who took her own life at the age of 14 after viewing self-harm and suicide content on social media – cited its own research which found many teens were seeing high-risk content on TikTok.
But Burrows said any investigation must also deal with the site’s “blatant failure to clean up its toxic algorithms and comply with child safety duties”.
The BBC has approached TikTok for a response.
Rebecca Smart, criminal lawyer and online safety expert at law firm Payne Hicks Beach, said the OSA had clearly “made some headway” in protecting children.
But she said “the current enforcement regime may not provide a strong enough deterrent to drive full compliance”.
“There should be severe penalties for services that do not have appropriate age checks in place to protect these children,” she said.
“Without stronger accountability and enforcement, children will remain vulnerable to online harms that the OSA was designed to prevent.”
