This Prime Day Apple Watch Series 11 deal is better for most people than the top-tier Ultra 3, and you need to put down your pitchforks and let me explain why

Apple Watch Series 11 in person
(Image credit: Future)

Before I start, yes, I know that I am personally responsible for listing the Apple Watch Ultra 3 as our best smartwatch overall. And yes, I know that the Apple Watch Ultra is currently at a lowest-ever price in the Amazon Prime Day deals (it’s now down to $649 (was $799) in the US).

But hear me out: it might not be the right Apple Watch deal for you.

Browse the full Amazon Prime Day sale

While there are certainly some people who get a real kick out of its adventuring features, if you asked most current Apple Watch Ultra 3 owners how often they go on long trail runs or orienteering hikes, necessitating satellite communications and advanced maps features, or how often they go scuba diving, I’d say the answer wouldn’t be very many.

Likewise, many users don’t use the watch’s LTE functionality, which lets you add it to a phone’s data plan. I’m sure lots of people also wish it came in a smaller size.

The bottom line is that, when looking for the best value Apple Watch deal for you, I’m also considering all the features you might not use, which end up costing you money at the point of purchase. If you’re a keen exerciser looking for a good Apple Watch, it’s likely the Series 11 is what you’re after, especially since it’s at its lowest-ever price right now.

The Series 11 starts at $279 (was $399) in the US for the 42mm GPS-only model, and $309 (was $429) for the 46mm GPS-only model. Check out both deals along with the Apple Watch Ultra 3 below.

Because you have a choice of size and whether to add the Cellular connectivity or not, as well as not having adventuring features most users won’t get a lot of mileage out of, the Apple Watch Series 11 does come across as a better value Apple Watch pick for most people. However, some power users and hardcore exercisers will still get a real thrill out of the comprehensive featureset of the Apple Watch Ultra 3.

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Matt is TechRadar’s expert on all things fitness, wellness and wearable tech.

A former staffer at Men’s Health, he holds a Master’s Degree in journalism from Cardiff and has written for brands like Runner’s World, Women’s Health, Men’s Fitness, LiveScience and Fit&Well on everything fitness tech, exercise, nutrition and mental wellbeing.

Matt’s a keen runner, ex-kickboxer, not averse to the odd yoga flow, and insists everyone should stretch every morning. When he’s not training or writing about health and fitness, he can be found reading doorstop-thick fantasy books with lots of fictional maps in them.

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