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Amazon Prime Day is the perfect time to find yourself a new smartwatch. But while most people use the word ‘smartwatch’ in a very general sense, there is a massive variety in the category, and the right smartwatch has to fit your lifestyle and budget.

Do you want something that could pass convincingly for an analog watch that can also field notifications and make calls, or do you want a rugged trail companion that’ll withstand everything from seawater to rock-scrambling? A cheap fitness tracker or a super-premium specialist golf watch?

• • Browse the full Amazon Prime Day sale

Below are 24 deals on every kind of smartwatch, mainly from Amazon but here and there from other sites running anti-Prime Day sales, for you to peruse this week. It’s likely the wearable you’re looking for is here, whether you want a rugged Apple Watch Ultra 3 for Prime Day or a low-priced, high-performer like the Amazfit Active 2.

US deals

Quick links:

• Samsung Galaxy Watch8 Classic: was $499.99 now $349.99 at Amazon
• Apple Watch SE 3: was $249 now $199 at Amazon
• Garmin Fenix 8: was $999.99 now $749.99 at Amazon

More Prime Day deals in the US

• Amazon Devices: Fire Sticks & Echo from $18
• Amazon Haul: viral gadgets, tech & appliances from $1.99
• Apple: MacBooks, AirPods & AirTags from $29
• Beauty: 50% off toothbrushes & hair tools
• Cheap TVs: smart TVs from $69.99
• Garden: tools, mowers, planters from $24.99
• Headphones: 50% off Beats, Bose & Samsung
• Laptops: Apple, HP & Dell from $199
• Mattresses: Sealy, Serta & more from $186
• Patio: outdoor furniture, rugs & decor from $19.99
• Sports: 50% off fitness gear, treadmills & clothing
• Vacuums: Dyson, Shark & Bissell from $34

UK deals

Quick links:

• Garmin Epix Pro (Gen 2): was £739.99 now £299.99 at H Samuel
• Samsung Galaxy Watch8: was £399.99 now £299.99 at Amazon
• Apple Watch SE 3: was £249 now £189.05 at Amazon

More Amazon Prime Day deals in the UK

• Amazon Prime: sign up for a 30-day free trial
• Amazon Devices: Fire TV, Ring & Blink from £21.99
• Apple: AirPods Pro 3 for a record-low price
• Appliances: up to 45% off Ninja, Tefal & Sage
• Essentials: household goods from under £10
• Laptops: from £149.99
• Tablets: Samsung & Lenovo from £125
• TVs: from £129.99

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Matt is TechRadar’s expert on all things fitness, wellness and wearable tech.

A former staffer at Men’s Health, he holds a Master’s Degree in journalism from Cardiff and has written for brands like Runner’s World, Women’s Health, Men’s Fitness, LiveScience and Fit&Well on everything fitness tech, exercise, nutrition and mental wellbeing.

Matt’s a keen runner, ex-kickboxer, not averse to the odd yoga flow, and insists everyone should stretch every morning. When he’s not training or writing about health and fitness, he can be found reading doorstop-thick fantasy books with lots of fictional maps in them.