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Finally! Amazon slashes Kindle prices ahead of Prime Day – save up to 30% on the colorsoft, scribe, and more

Amazon Kindle Colorsoft Signature edition e-reader showing graphic novels, cookbooks, and fiction, as well as settings
(Image credit: Philip Berne / Future)

The second Amazon Prime Day, otherwise known as the catchy ‘Prime Big Deal Days’ sale, is just a few days away now, and the retailer is already offering record-low prices on its popular Kindle ereaders this weekend.

Included in the retailer’s early Prime Day deals are discounts on the Kindle Scribe, Paperwhite, and other popular models – all of which you can check out just down below, with sections for both the US and UK.

Highlights include the high-end Scribe on sale for $299 (was $399) / £269 (was £379), Kindle Kids models starting at $94 (was $129) / £84 (was £114), and the excellent Colorsoft for a record-low price of £169 (was £239) in the UK.

As with previous Prime Days, these early Kindle deals are part of the retailer’s warm-up event, which always focuses on its own-brand tablet, smart home, and TV products. These early deals usually don’t get any lower over the actual sales event, so don’t feel like you have to hold-out for any further discounts.

Note that some of the early Prime Day Kindle deals require you to be a Prime member for access. If you’re not a member, then you can sign up for a free 30-day trial at no cost. That will cover you for next week’s big sale, too.

Early Prime Day Kindle deals in the US

Early Prime Day Kindle deals in the UK

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Alex is TechRadar’s deals editor, specializing in getting our readers the best bang for the buck on the tech that we know and love. He’s a dab hand at covering retailer events like Black Friday and Amazon Prime Day having over seven years of e-commerce experience at Future PLC; including bylines at our sister sites T3 and GamesRadar. Alex’s expertise touches on most areas of TechRadar but he has a particular love for phones, laptops, and cameras, being an avid photographer. Outside of work, you’ll find him indulging his love for street and travel photography, at home working on music, or down at the local climbing gym.

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